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Press Releases

SONIC Partners With BHI To Improve Hiring Decisions

11/09/10, Plano, TX
Batrus Hollweg International (BHI) has partnered with SONIC, America's Drive-In, the nation's largest chain of drive-in restaurants, to elevate their customer service experience through talent identification and management. Realizing that improving customer service starts with talent hired on providing outstanding customer service SONIC identified an opportunity to improve hiring practices across the 3,500 unit system. After evaluating hiring tools available in the marketplace, SONIC decided to partner with BHI to help accurately predict which job candidates would be top performers for their business.

When asked why SONIC chose BHI, Betsey Durham senior director of franchise human resources said, "As a company we want SONIC to be known for outstanding customer service. In order to improve customer service and bottom line results, we realized that recruiting, selecting, and hiring the right people is the first step in meeting our goals. We selected BHI because of their restaurant industry experience and understanding of our business."

BHI initially performed job analysis to develop competency models for SONIC including hourly, manager, and multi-unit supervisor positions. This analysis allowed BHI to develop custom benchmarks and interview guides for all positions. Scales were added to predict engageability, integrity, and manager potential for hourly candidates. BHI collected assessment data from people in current positions along with performance data.

SONIC will incorporate their newly customized selection tools in select Drive-Ins and track data over several months to evaluate their impact on customer satisfaction and retention. Lewis Hollweg, PhD. says about the partnership, "All of us at BHI are delighted to have SONIC as our client in this critical talent initiative. We very much appreciate SONIC's trust in BHI to help maximize their customer service through great employee selection".


About SONIC


SONIC, America's Drive-In (NASDAQ/NM: SONC) started as a hamburger and root beer stand in 1953 in Shawnee, Okla., called Top Hat Drive-In, and then changed its name to SONIC in 1959. The first drive-in to adopt the SONIC name is still serving customers in Stillwater, Okla. As the nation's largest chain of drive-in restaurants, SONIC has more than 3,500 drive-ins in 43 states coast to coast. Approximately 3 million customers eat at SONIC every day; and with more drink combinations than any other quick-service restaurant - more than 168,000 - SONIC is Your Ultimate Drink Stop®. For more information about Sonic Corp. and its subsidiaries, visit SONIC at www.sonicdrivein.com. Through Limeades for Learning®, SONIC and its franchise partners have donated more than $1.3 million dollars to public school classrooms in local communities across the country. Visit www.limeadesforlearning.com to learn more about SONIC's commitment to education.

About Batrus Hollweg International


Dallas based Batrus Hollweg International (BHI) is a leading human capital consulting firm specializing in High Definition Assessment Science™-- assessing and developing people to drive organizational results. With 39 years of experience, BHI provides companies with objective, quantifiable solutions for: selecting the best talent; minimizing hiring mistakes; growing internal talent; aligning talent competencies with business goals; gauging company climate to identify barriers and leverage points; and filling the succession planning pipeline with more precision.

For more information, please visit www.batrushollweg.com or call (800) 274-4541.
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