Most leaders are familiar with a SWOT analysis and see it as a valuable tool to analyze decisions. SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats. Generally, it is used to help provide a good framework for reviewing the strategy, position, direction of a company or a business proposition. However, this tool can be adapted to help make strategic decisions when planning your career. How many of you make astute business decisions, yet have missed opportunities to create a strategic plan for your own career? Without a plan, it is easy to find yourself being blindsided when significant changes occur. In today's changing market, the successful individual will have a career map that considers how to create and sell their brand to potential employers. To better understand your brand and what you have to offer the marketplace, you can use the following SWOT analysis template.
